Personal finance isn’t just math—it’s memory, emotion, and lived experience.

Chris Hill talks with MarketWatch columnist Beth Pinsker about why money decisions feel so hard, especially during life’s biggest transitions. Drawing from her work as a journalist and financial planner, Beth breaks down caregiving, taxes, and end-of-life planning in ways that actually make sense.
They discuss:
- How childhood money experiences shape adult behavior
- What financial planners can—and can’t—help with during crises
- Why “bad choices” are sometimes the only choices
- What she learned about profit, inventory, and responsibility while illegally selling soft drinks on the beaches of Atlantic City

Opening clip – “The Princess Bride”

Beth’s new book, My Mother’s Money: A Guide to Financial Caregiving, can be found at BethPinsker.com.

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