There’s a particular kind of stress that comes with spending a large amount of money on your practice while not fully knowing if it’s paying off yet.

In today’s coaching session, I’m joined by Dana Corr—a graduate of the Money Skills for Group Practice Owners program—to explore what it means to be in an investment period inside a private practice.

Together, we unpack the tension between trusting the growth process and needing concrete data, especially when it comes to marketing expenses like Google Ads and agency support.

Do you feel confused, ashamed, or uncertain about your finances? Are you craving support to help shift your money mindset and transform your relationship with money?

Are you ready to gain practical tools and the confidence you need to finally take control of your business finances?

If so, I’d love for you to join me for one of my free online workshops, designed specifically for private practice owners who feel stuck—whether it’s mindset blocks, avoidance, or the technical side of managing money.

In just one hour together, you’ll gain clarity, practical strategies, and next steps to move forward with intention.

Click here to explore upcoming workshops and save your spot or register to get the replay.

A major theme in our conversation is the difference between feeling like something is working and actually being able to measure its impact. More inquiries alone don’t necessarily tell you whether your marketing spend is producing sustainable growth. What creates clarity is understanding the full path from inquiry to retained client: where leads are coming from, how many are converting, how long they stay, and what revenue they ultimately generate.

Dana and I talk about how easy it is for money to quietly leak out through weak follow-up systems, unclear attribution, or poor-fit leads. Tracking these numbers doesn’t just support better decision-making—it also reduces anxiety. The more visible your data becomes, the less you have to rely on guesswork or gut feelings when evaluating investments in your practice.

Investment periods often require a different level of leadership because they involve spending money now in hopes of creating future stability and expansion.

(00:05:11) Discussing bank building purchase

(00:08:26) Working with an ad agency

(00:10:26) Understanding ROI in advertising

(00:15:01) Clarifying marketing attribution strategies

(00:16:37) Tracking client conversions and retention

(00:21:02) Getting clients to answer calls

(00:26:32) Analyzing ad performance with data

(00:30:43) Evaluating advertising return rates

(00:34:34) Analyzing ad spend effectiveness

One of the shifts in this conversation is moving away from passively hoping a marketing strategy works and toward actively understanding the numbers behind it. That might mean asking harder questions, requesting clearer reporting from vendors, or building systems that help you track conversion and retention more accurately over time.

The goal isn’t perfect certainty. It’s developing enough financial clarity to make decisions from a grounded place instead of from panic or ambiguity.

About Linzy Bonham:

Linzy Bonham is a therapist turned money coach who helps private practice owners and health professionals feel calm, confident, and in control of their finances through her podcast, free workshops and comprehensive programs: Money Skills for Therapists and Money Skills for Group Practice Owners.

It all started when she saw her extremely skilled colleagues struggle with the money side of business. Some had even left private practice, or were avoiding starting one, because managing finances was just too stressful.

So Linzy set out to support helpers and healers with developing peace of mind about their money. Since so many were never taught money skills, she focuses on the “how” of making the business side of private practice doable — and even super satisfying.

Follow Linzy Bonham:

About Page: https://moneyskillsfortherapists.com/about

LinkedIn: https://www.linkedin.com/in/linzybonham/

Instagram: https://www.instagram.com/moneyskillsfortherapists/

About Dana Corr and Valley Art Therapy:

Dana Corr is a Canadian Certified Counsellor, Registered Canadian Art Therapist, and Somatic Experiencing Practitioner, and the owner/director of Valley Art Therapy, a group practice based in rural Manitoba. She has grown the practice from a solo caseload into a multi-location team, navigating the realities of building and leading a business in a small community.

Valley Art Therapy is a trauma-focused practice grounded in healing beyond words alone, integrating approaches like art and play-based therapy, somatic work, and EMDR. The practice is committed to increasing access to care in rural communities through multiple locations and strong community partnerships, while also creating a model of care that supports clinicians in doing meaningful, sustainable work.

Connect with Dana & Valley Art Therapy:

Website: valleyarttherapy.com

Instagram: @valleyarttherapy

Facebook: @valleyarttherapy