Neil Patel’s origin story involves borrowing from his parents’ life savings to keep his startup alive. Not only did his plan work, but he built a million-dollar company, advised companies including Amazon, Google, and Microsoft— and, he paid his parents back.

Today, Neil breaks down the money lessons he learned once he made it big. He shares why he still drives a minivan despite being able to afford something bougie, the unusual way he teaches his kids about taxes, and the important distinction he makes between success and wealth.

Then, Nicole and Neil get tactical and dig into the future of getting discovered online. Neil explains why traditional search is dead and how to adapt, what founders can do if they have a $0 marketing budget, and the SEO do’s and don’ts of naming your business. 

Check out Nicole’s financial literacy course The Money School 

Find a Financial Advisor or Financial Coach from Nicole’s company Private Wealth Collective

Watch video clips from the pod on Money Rehab’s Instagram and Nicole Lapin’s Instagram

Check out Answer the Public, the free tool Neil mentioned in this conversation

Find more of Neil’s work and resources here

Here’s what Nicole covers with Neil:

00:00 Are You Ready for Some Money Rehab?

01:09 Launching Crazy Egg and Borrowing From Parents

06:42 Next Ventures and Kissmetrics 

09:43 Do’s and Don’ts of Naming Businesses

15:31 NP Digital’s Massive Success vs Personal Success

21:19 Neil’s Perspective on Wealth, and the “Big R” Framework

29:32 Hot Takes on Money

30:07 Teaching Taxes Through Ice Cream

32:15 Living with Less and Financial Goals

38:45 Trust Funds and Regrets

42:09 Actionable Digital Marketing Advice for Business Owners

42:26 Choose Your Fighter: Email List, Website or Instagram?

44:59 Why Traditional Search is Dead

46:59 SEO vs AEO

55:29 Marketing Tips for a $0 Budget

01:00:49 Tip You Can Take Straight to the Bank