Is kindness an asset or a liability in business? Daniel Lubetsky—founder of Kind Snacks—makes a strong case for kindness as a competitive edge. He joins Nicole to share the behind-the-scenes story of buying out a private equity firm for $220 million to preserve his direction, the difference between being nice and being kind, and why values-driven leadership isn’t just idealistic—it’s strategic. Plus, how he’s helping the next generation of founders build principled, profitable businesses through Camino Partners and Shark Tank.

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