In this episode of the Modern Veterinary Practice Podcast, Jack Peploe is joined by Ian Stroud and Francesca Verney, co-founders of Pet People Vets, to explore what “human-first” veterinary care looks like in reality. From intentionally designing culture and recruiting for values, to preventing burnout, fostering innovation, and leading with vulnerability, this conversation dives deep into how prioritising people leads to better outcomes for teams, clients, and patients - and why the future of the profession depends on it.