In this week's reflection, Carrie draws out three lessons from her conversation with Amanda Kwong, director of the Public Health Communications Collaborative. The throughline: when your goal is building trust, the words you choose — and the ones you're willing to let go of — matter more than most of us realize. It's a short but worth-your-time listen before you head into your week.

• (00:00) - Welcome to Mission Forward
• (00:40) - Changing Words Does Not Mean Changing Values
• (01:36) - Plain Language is NOT Dumbing Down
• (02:33) - Trust is Cumulative