1970s Santa Cruz, California–a world of barefoot psychology students, mountain communes, and underground therapy sessions led by a charismatic but troubled young man: Richard Bandler. We go back to the moment Neuro-Linguistic Programming was born, and meet a teenage misfit rocker whose talent for persuasion came with a dangerous edge. We hear from the Bandler’s early followers, including one woman who ended up tied to a burning cross in a therapy game gone wrong. As the origins of NLP come into focus, another question emerges: how did a fringe experiment in an alternative college town grow into a global force for both transformation and manipulation?

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