Want More Conversions Without More Traffic? Here's How to Fix Your Website | Matthew Stafford
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Episode Description
#725 What if the fastest way to grow your e-commerce revenue isn’t more traffic — but fixing what happens after customers land on your site? In this episode, host Kirsten Tyrrel sits down with Matthew Stafford, founder of Build Grow Scale, to unpack why most e-commerce businesses don’t actually have a traffic problem — they have a conversion problem. Matthew shares how his journey from concrete work to building multi-million-dollar online stores led him to obsess over data, customer experience, and small optimization “hinges” that swing big revenue doors. The conversation dives into practical CRO insights like website speed, checkout optimization, micro-copy, and working backward through the funnel — while also exploring the often-overlooked role emotional intelligence plays in entrepreneurship, leadership, and decision-making. If you want to increase sales without chasing vanity metrics and build a business that works better for both you and your customers, this episode is packed with powerful takeaways!
What we discuss with Matthew:
+ Traffic vs. conversion problem
+ Optimizing existing visitors
+ Website speed & load time
+ Data-driven CRO decisions
+ Checkout page optimization
+ Micro-copy that converts
+ Working backward through funnels
+ Customer psychology & trust
+ Emotional intelligence in business
+ Removing ego from decisions
Thank you, Matthew!
Check out Build Grow Scale at BuildGrowScale.com.
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