Building a Calligraphy Brand: From Custom Work to Online Courses | Shinah Chang
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Episode Description
#726 Former corporate lawyer turned creative entrepreneur, Shinah Chang shares the real (and refreshingly honest) journey of building a business that actually feels aligned. In this episode hosted by Kirsten Tyrrel, Shinah breaks down how she went from a risk-averse, straight-line “traditional success” path to bootstrapping a calligraphy brand — first through custom client work (weddings, luxury events, brand activations), then by shifting into teaching and scalable online courses. Shinah talks about the mindset shift from hobbyist to business owner, how to market a premium creative service, why you don’t need to be “years ahead” to teach, and what it looked like to scale to nearly $1M in revenue during the pandemic — only to step back, reset, and rebuild a leaner business with more freedom. If you’ve ever wondered whether entrepreneurship will really make you happier — or just bring your old patterns with you — this conversation is for you!
What we discuss with Shinah:
+ Corporate lawyer burnout
+ Leaving with no plan
+ Discovering calligraphy as an outlet
+ Bootstrapping creative income
+ Crooked Calligraphy niche
+ Landing premium clients
+ Networking over viral marketing
+ Teaching before feeling “ready”
+ Scaling with online courses
+ Redefining success and alignment
Thank you, Shinah!
Check out Crooked Calligraphy at CrookedCalligraphy.com.
Get the free Calligraphy Workshop.
Follow Shinah on Instagram.
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