Building a 6-Figure Business as an Online Fitness Coach for Women | Amber Brueseke
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Episode Description
#650 How do you turn a passion for fitness into a thriving online empire? In this episode, host Brien Gearin sits down with Amber Brueseke, founder of Biceps After Babies, to explore how she built a multi-six-figure business helping women lose fat, gain muscle, and transform their confidence. Amber shares how her nursing background and early exposure to strength training inspired her mission to empower moms, the story behind launching her first coaching program, and how she scaled from one-to-one clients to global group programs and a certification for coaches. You’ll hear her lessons on pricing, marketing, and why confidence — not perfection — is the real key to entrepreneurial success!
What we discuss with Amber:
+ Origin of Biceps After Babies
+ Early influence from her mom’s fitness journey
+ Transition from nursing to entrepreneurship
+ Discovering macro counting and body transformation
+ Starting with one-to-one online coaching
+ Scaling to group programs and certifications
+ Importance of starting small and learning by doing
+ Pricing evolution and market-driven adjustments
+ Building a team and coaching structure
+ Confidence as the foundation for sales success
Thank you, Amber!
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