Episode 85 is all about money — revenue, profit, and income, and why they’re not the same thing. I walk through how to actually connect your offers to your financial goals, using simple math and a real example of what a $500K business really looks like after expenses and taxes.

We break down why most people set revenue goals that don’t line up with their offers, capacity, or margins — and how to sanity-check your numbers before the year even starts. This is one to replay with a pen and paper.

If you want the visual version, I share where to get the Million Dollar Grit spreadsheet so you can run your own numbers instead of guessing. https://special.milliondollargrit.com.