Ryan Ruebl’s entrepreneurial spirit collided with his love for Wisconsin and 'Meanwhile In Wisconsin' was born. He stopped by the Midwest Legends studio to talk with Russell about America’s Dairyland.

Ruebl knows his way around a fish fry, and he’s got tips and recommendations, but his lips are sealed on the best fishing spots. He and Russell bond over their love for the Packers, and joke about sitting next to football fans who've had a few at Lambeau Field.

Tune in to hear stories about a life-changing Kwik Trip partnership, Ruebl’s earlier entrepreneurial hustles, and the creation of his signature Cheddka. If you don't already know what Cheddka is, any guesses?