The story will keep you there.

This Mick Unplugged episode features JEFRË, a Public Artist and Creative Director. He explores how pivotal life experiences and a singular vision shaped his career, leading him to create monumental public art around the globe. Discover JEFRË’s journey from urban designer to iconic artist.

WHAT YOU'LL LEARN

- JEFRË's journey after a 35-year-old heart attack

- How to become a brand-collaborating artist

- The significance behind "Victor" in the Philippines

- Why brands seek creative leaders like JEFRË

- Developing art from community insights

QUOTES THAT HIT

"The story will keep you there." - JEFRË

"I'm getting cities and nations together to create icons or moments that they can identify with their own culture." - JEFRË

"The key is, is really engineering. That's where it is." - JEFRË

CHAPTERS

00:00 Mick Unplugged Introduction

02:30 JEFRË on legacy and creation

06:51 JEFRË's Filipino-American origin story

09:42 Heart attack, career change to artist

13:47 JEFRË's process for designing art

20:06 JEFRË on personal connections

24:43 Branding and entrepreneurship with JEFRË

31:54 New projects and Shark Art

QUESTIONS THIS EPISODE ANSWERS

Q: What motivated JEFRË to become an artist after a career in urban design?

A: JEFRË’s near-death experience from a heart attack at 35 prompted him to pursue creating impactful art immediately, shifting from long-term urban planning projects to direct artistic creation.

Q: How does JEFRË ensure his monumental public artworks resonate with communities?

A: JEFRË emphasizes listening to the community to understand their desires, then interpreting that input into his art. He believes the storyline derived from community engagement is more important than the scale of the artwork.

Q: What is "Shark Art" and how does Damon John support artists like JEFRË?

A: Shark Art is Damon John's initiative to support artists by providing management and business guidance. Damon helps artists like JEFRË navigate commercial aspects, manage their image, and secure licensing deals to expand their reach.

Connect & Discover Jefrë:

Instagram: @jefre_artist

Website: jefre.org

LinkedIn: JEFRË Studio

TikTok: @jefre_artist

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