Most SEO advice, including what AI suggests, starts with picking a keyword and trying to rank for it. That approach works against how Google actually evaluates your site. This episode breaks down a smarter strategy: build on what Google already thinks you're good at, then expand from there. A real-world case study shows how one blog became a full content hub that drove qualified traffic for years.

Timestamps 

[0:00] Introduction 
[0:35] How AI changed the SEO workflow 
[1:20] Where AI gets strategy completely wrong 
[2:15] The common mistake of targeting unranked keywords 
[3:25] Going with the flow instead of against it 
[5:50] How competitor research actually works 
[7:00] A content hub case study 
[8:45] What to do when starting from scratch 
[9:50] Why imperfect content beats no content

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