Learnings from the Outside: What an Agentic Future Means for Media, Advertising and Communications

July 16
26 mins

Episode Description

In this episode of MEF CPaas Evolution Summit 2026, you will hear from Emer Lawn, Managing Director of Starcom Ireland.

The session explores how AI is transforming people, workflows and creativity across the communications and advertising industry, drawing on practical lessons from Publicis on preparing for an agentic future.

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