How do you know if a meeting was truly successful? Clients and planners are under growing pressure to measure impact, prove value, and show whether key messages really landed. In this episode, Leilani Heaven, Senior Strategist at BCD Meetings & Events, shares the findings from the latest Client Insights report on Engagement and Measurement. She’ll cover what organizations can measure today, where the gaps still exist, and how this space is likely to evolve in the future.