Most sustainable plastics cost two to six times more than oil-based alternatives. That's why you don't see them everywhere. Alex Braun decided to fix that.

Alex is the Chairman of Pillar Ltd, an Israeli industrial R&D company with 26 years of experience building materials for the world's largest manufacturers. Out of that work came three startups: PlasticBack, which chemically recycles PVC at under 100 degrees Celsius. Snow Polymers, which makes bio-based plastic at oil prices without requiring new machinery. And Inteligels, a smart wound care polymer that washes off with cold water instead of being peeled off a burn.

Here's what we get into:

• Why most sustainable plastics fail commercially before they ever reach the market
• How Snow Polymers makes bio-based plastic price-competitive with fossil fuels using industrial waste as feedstock
• Why PVC is the fourth-largest plastic produced but the last to be recycled, and what PlasticBack does about it
• How Inteligels eliminates the most painful procedure in hospitals
• The R&D model that lets Pillar Ltd take risks that neither startups nor corporates can

This episode is sponsored by Pillar Ltd.

If you want to make your products more sustainable, let's talk: https://calendly.com/lucas-pianegonda-gradical/discovery-call-gradical

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