If you hear “you’re too expensive”, it can feel like the deal already slipped away. In this episode of Masters of Home Service, host Adam Sylvester sits down with Kevin Cook, founder of The Dirty Work Sales System, and Rob Soper, business development manager at Eagleview Technologies. They break down what price objections really mean and how to handle them like a pro. Discover simple mindset shifts, real one-liners, and practical sales moves that help you keep control, build trust fast, and close more jobs at full price.

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