What if the marketing channel getting the least resources is actually shaping your entire brand reputation?

Daniella Sampson reveals why B2B teams chase the wrong AI trends while underfunding social media. She breaks down GEO vs SEO, why monitoring 10,000 prompts daily is mostly noise, and how AI agents are forcing brands to evolve from social listening to social intelligence.

She explains her 300-data-point framework, manually analyzing competitors across websites, LinkedIn, Instagram, press releases, and ads to create spider chart visualizations revealing genuine white space opportunities. She details why ChatGPT failed to automate this work, why brand fatigue doesn’t mean consumers are tired of you, and why Coca-Cola has never changed their red.

We explore how to build a properly resourced social team, why B2B brands need to ditch corporate TikTok dances, why LinkedIn + TikTok is the top B2B combo in 2026, and why consistency beats perfection every time.

Chapters:

01:10 - Why GEO Matters More Than You Think

02:36 - GEO vs SEO: Conversations Over Keywords

06:44 - Hidden Brand Mentions You're Missing

09:32 - AI Agents and the Future of Social Intelligence

16:12 - Why AI Still Needs Human Taste

17:25 - The Most Valuable AI Use Cases Right Now

37:49 - The 300 Data Point Framework Explained

46:20 - Building the Right Social Team in 2026

48:16 - Where B2B Brands Go Wrong on Social

49:30 - LinkedIn + TikTok: The B2B Power Combo

 

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