Growth Newsletter: https://levelingup.beehiiv.com/subscribe

Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/

Want to recruit great marketers? Find them here: https://marketingschool.io/hire

Clay Collins predicts the indie hacker is about to get crushed by the direct response marketer who learned to ship software, and Neil and Eric react as two people who have straddled both sides. Their generation sold ebooks and courses because that was the only thing you could build without engineers, and the wall was never talent, it was operational. That wall is gone. They also cover the SBA loan changes worth watching, and then the harder question underneath all of it: if AI does the thinking, what happens to the people who stop wanting to think.

Key takeaways
◾The engineering advantage evaporated, the marketing advantage did not
◾Twenty years of learning how to make strangers care now ships in a weekend
◾Cognitive polarization is the real risk, not job replacement

Chapters
00:00 Content, Careers, and Time
04:22 SBA Loan Changes
05:29 Direct Marketers in Software
11:29 Intelligence and Volition
17:48 AI Sentiment Divide
19:16 Wealth Preservation Fears