Neil and Eric break down Google’s latest AI search guidance, AEO and GEO myths, AI search optimization data from Ahrefs, ChatGPT citation trends, Google AI Overviews, and why YouTube visibility may matter more than traditional SEO signals. They also discuss the future of AI-powered shopping, agency growth opportunities, global marketing events, and lessons from international business travel. Learn what’s changing in SEO, how AI search is evolving, and where marketers should focus next.

Key Takeaways:
• SEO remains the foundation of AI search visibility.
• YouTube mentions strongly correlate with AI brand visibility.
• AI Overviews are reshaping informational search traffic.

Chapters:
(00:00) Google AI Search & SEO
(02:01) AI Search Optimization Data
(05:08) Schema Markup & AI Citations
(05:43) YouTube Visibility Insights
(06:18) AI Shopping Search Future
(09:57) Jakarta Business Lessons
(12:33) Web Summit & Agency Growth
(13:06) Creative Agency Economics
(15:43) Travel, Health & Productivity
(17:08) Final Thoughts & Wrap-Up