In this episode, Neil and Eric break down where SEO products are headed as AI automation accelerates, from on-page fixes and content creation to promotion, links, and social distribution. They explain why humans still matter, why the SaaS apocalypse narrative is overblown, and how platforms like HubSpot, Salesforce, and Adobe fit into the future of AI-driven software. The conversation also covers commoditization, managed services, platform moats, and why AI amplifies skill rather than replacing it.

Key Takeaways

AI automates SEO tasks, not strategy

Platforms win, plug-in tools struggle

Human judgment remains the moat

Chapters

(00:00) Future of SEO automation

(02:01) Commoditization and services

(03:00) AI bots and feedback loops

(05:00) SaaS apocalypse explained

(12:00) Platform vs feature software

(17:00) Podcast monetization insights

(21:00) Agency differentiation debate