This week on Marketing O’Clock: YouTube launches an AI-powered Brand Pulse report connecting paid and organic video performance. Also, Google Ads rolls out a new “View-through Conversion Optimization” Beta for Demand Gen campaigns. Plus, a new “Missed Growth Opportunities” tab appears in Google Ads.

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Intro - 00:00

📰 Main NewsYouTube announced a new brand pulse report - 8:09

BIG Demand Gen News - 9:57

Google Ads testing “Missed Growth Opportunities” - 11:10

🛠️ Cool Tool - 12:30

🔥 Take of the Week - 13:24

⚡ Lightning Round ⚡

Paid - 17:08

Organic - 25:14

Social - 31:31

⚙️ Working hard, or Hardly Working - 34:10

🔎 ICYMI - 36:17

An interview with Maggie Humphrey - 38:33