Episode Description
This week on Marketing O’Clock:
Google is disabling the Ads API Customer Match feature for certain users starting in April. Also, Meta is adding click and engage-through attribution to its ad measurement framework.
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Intro - 00:00
📰 Main News
Meta has introduced click & engage thru attribution updates - 6:55
Google emailed advertisers this week about an update to customer match lists for API users - 8:51
🛠️ Cool Tool - 13:58
🔥 Take of the Week - 14:46
⚡ Lightning Round ⚡
Paid - 15:47
Organic - 24:22
Social - 39:24
⚙️ Working hard, or Hardly Working - 45:14
🔎 ICYMI - 48:22
🧠 Must Read Marketing Article of the Week - 49:43