No Click, No Credit. Meta Updates Its Attribution Framework

March 9
52 mins

Episode Description

This week on Marketing O’Clock:

Google is disabling the Ads API Customer Match feature for certain users starting in April. Also, Meta is adding click and engage-through attribution to its ad measurement framework.

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Intro - 00:00

📰 Main News

Meta has introduced click & engage thru attribution updates - 6:55

Google emailed advertisers this week about an update to customer match lists for API users - 8:51

🛠️ Cool Tool - 13:58

🔥 Take of the Week - 14:46

⚡ Lightning Round ⚡

Paid - 15:47

Organic - 24:22

Social - 39:24

⚙️ Working hard, or Hardly Working - 45:14

🔎 ICYMI - 48:22

🧠 Must Read Marketing Article of the Week - 49:43

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