Google’s Ad Tech Business: Staying Together (Maybe) Forever

September 7
53 mins

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Episode Description

Judge Rules Against Google’s Ad Tech Business Breaking Up | EP. 449

This week on Marketing O’Clock: A federal judge ruled against Google’s ad tech business having to break up, though they ordered that the platform end its practices which depress ad rates for web publishers. Plus, there’s a new automated campaign creation feature on Google Ads.

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--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00

📰 Main News

Judge Rules Google Ad Tech Business Won't Be Broken Up - 3:52

CHatGPT ads manager plugin - 8:04

Google is pushing conversational campaign creation - 9:26

🛠️ Cool Tool - 11:11

🔥 Take of the Week - 12:06

⚡ Lightning Round ⚡

Paid - 14:21

Organic - 28:19

Social - 36:03

⚙️ Working hard, or Hardly Working - 43:50

🔎 ICYMI - 47:44

🧠 Must Read Marketing Article of the Week - 49:23

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