Google Ads Sets the Bar High & ROAS Targets Low. New Customer Acquisition Calculator Spotted in Campaign Settings.

April 6
47 mins

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Episode Description

This week on Marketing O’Clock: Google is rolling out its first core update of this year, which aims to help surface relevant content for searchers. Plus, there is a new Customer Acquisition Calculator in Google Ads Campaign Settings.


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Intro - 00:00

📰 Main News

𝐍𝐞𝐰 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 𝐂𝐚𝐥𝐜𝐮𝐥𝐚𝐭𝐨𝐫 - 5:20

🛠️ Cool Tool - 8:53

🔥 Take of the Week - 10:26

⚡ Lightning Round ⚡

Paid - 12:35

Organic - 28:30

Social - 33:56

⚙️ Working hard, or Hardly Working - 39:30

🔎 ICYMI - 43:39

🧠 Must Read Marketing Article of the Week - 44:51

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