Google Ads to Phase Out Dynamic Search Ads | Episode 429

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This week on Marketing O’Clock: Google is moving Dynamic Search Ads into AI Max this September. Also, Google is coming after back button hijackers.

Plus, AI Mode is testing a split-view desktop experience.

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--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00

📰 Main NewsAI Max for Search is moving out of Beta - 5:56

New Spam Penalty for Hijacking the Back Button - 9:17

AI Mode Opening Links in Split View on Desktop - 11:49

🛠️ Cool Tool - 15:06

🔥 Take of the Week - 15:50

⚡ Lightning Round ⚡

Paid - 20:30

Organic - 32:47

Social - 40:32

⚙️ Working hard, or Hardly Working - 46:24

🔎 ICYMI - 52:45

🧠 Must Read Marketing Article of the Week - 54:24