Google AI Overviews are Shifting Users to AI Mode & More Digital Marketing News | Ep. 418

This week on Marketing O’Clock: Google’s AI Overviews begin pulling users out of traditional search and into AI Mode, raising major concerns for publishers.

Plus, OpenAI reportedly has rolled out $60 CPM ChatGPT ads with limited tracking, and Google launches a unified Experiment Center for cross-campaign testing.

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Intro - 00:00

📰 Main News

A change coming to AI overviews - 3:14

More ChatGPT Ads News - 5:13

Campaign mix experiments are coming to google ads in a new Experiment Center - 7:39

🛠️ Cool Tool - 8:29

🔥 Take of the Week - 9:10

⚡ Lightning Round ⚡

Paid - 9:57

Organic - 18:58

Social - 28:30

⚙️ Working hard, or Hardly Working - 31:49

🔎 ICYMI - 33:22

🧠 Must Read Marketing Article of the Week - 34:45