Billions of AI Search Clicks (and Billions of Distractions?)

July 27
1h 5m

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Episode Description

Google’s AI Search Is Sending "Billions of Clicks", But Is This Metric Accurately Highlighting Its “Success”? | EP. 443

This week on Marketing O’Clock: While Google celebrates AI Search sending billions of clicks to “websites” every week, other sources are highlighting some problems with the feature. Plus, Local Services Ads are moving into Google Ads’ User Interface.

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--------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00

📰 Main News

LSA’s are moving into the Google Ads UI - 4:13

Google Ads roll out a new brand report - 7:25

“Google is sending Billions of clicks to websites” - 8:39

🛠️ Cool Tool - 19:37

🔥 Take of the Week - 20:36

⚡ Lightning Round ⚡

Paid - 22:21

Organic -30:40

Social - 38:58

⚙️ Working hard, or Hardly Working - 42:24

🔎 ICYMI - 45:48

🧠 Must Read Marketing Article of the Week - 48:34

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