ordan Finger took Freshly from 5 million to a Nestlé exit and ran growth at Nutrafol before Unilever came calling. Now he runs a fractional CGO practice and shows up to my show to bury the entire agency model, insult the 27-year-old running your Facebook account, and argue that a hundred bucks of AI replaces the whole shop. So I did what I do. I asked him how selling "pattern recognition built over decades" is any different from being an agency of one, and whether pattern recognition is precisely the thing AI is best at. We got into the exits, the titles, the beef stick that turned ranch scraps into margin, and eventually into the bankruptcy, the divorce, and why a man who conquered Manhattan moved to a beach town to teach kids and sell middle-aged men on the idea that they are not finished. Full disclosure: I have known Jordan since the early 2000s. We met on a debt collection run. Neither of us has left money on a table since. Some of this is a pitch. Some of it is a prayer. In this business they were always the same thing. Subscribe to ADOTAT for the ad-tech and growth conversations nobody else will run. Read the full written breakdown, free half and paywalled half, at adotat.com.