Is your brand’s story working for you or against you?

Kate Hamilton has spent over 20 years helping Fortune 100s and mission-driven startups clarify their messaging and align their teams. As a strategic marketing advisor, she’s seen firsthand how an unclear brand narrative can hold businesses back and create misalignment.

In this episode, Kate gets real about the branding mistakes that are slowing businesses down and how to pressure-test your messaging for clarity. She also discusses the crucial role of company culture in ensuring everyone within the organization feels connected to the brand’s message.

In this episode, you’ll learn:

• How to create a brand narrative that appeals to customers and employees
• The best methods for testing and refining your brand messaging
• How to shift from reactive marketing tactics to a more intentional strategy

Highlights:
(00:00) Meet Kate Hamilton
(03:30) Coming together around a shared story
(06:36) Where clarity breaks down
(08:51) How to pressure-test your brand messaging
(12:35) The first steps in redefining a company’s narrative
(21:06) What is a marketing audit?
(24:02) Alignment around user-generated content
(30:31) From reactive to intentional marketing

Resources:

Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/

Creo Collective’s LinkedIn: https://www.linkedin.com/company/creo-collective/

Creo Collective’s website: https://www.creocollective.io/

Gayle’s website: www.gaylekalvert.com/

Kate’s LinkedIn: http://www.linkedin.com/in/katemhamilton/

Kate’s website: https://katemhamilton.com/

Kate’s email: kate@katemhamilton.com