Product marketers sit at the center of the chaos, where product, sales, and strategy collide.

In this episode, Gayle Kalvert and Kristin Allaben talk with David Bruce, a veteran product marketer who’s worked inside massive organizations like IBM and Broadcom Mainframe Software. David talks about the skills that make a product marketer effective. He shares insights on collaborating with other teams in your organization, why you need more than just marketing skills to further your career, and why focusing on the customer leads to success across the company.

In this episode, you’ll learn:

• What you need to be a successful product marketer
• How working directly with customers sharpens your marketing skills
• What marketing looks like in large organizations

Highlights:

(00:00) Meet David Bruce

(01:48) Marketing in small orgs vs large orgs

(06:13) How to keep teams aligned on strategy

(09:10) A brief history of marketing

(11:26) Becoming a product expert and a better marketer

(15:46) Why product marketing is one of the coolest jobs

Resources:

David’s LinkedIn: https://www.linkedin.com/in/davidwbruce/ 

Kristin’s LinkedIn: https://www.linkedin.com/in/kristinallaben/

Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/

Gayle’s website: www.gaylekalvert.com