Kevin Downey is a Kansas City-based recruitment leader and entrepreneur with a proven track record in business development, sales team building, and B2B email marketing. In 2014, Kevin founded his recruitment agency on a simple principle: outwork and outperform every vendor in the industry. His firm specializes in scalable, repeatable hiring systems powered by data-driven sales and marketing strategies, including high-converting B2B email campaigns that consistently generate inbound leads. Kevin's ability to blend strategic insight with executional excellence has helped clients build elite teams and grow faster.

00:00 - 00:17 "Companies will say that we are, our industry is unique. We're relationship-based, so we can't cold-call, we can't use email to do cold. That's complete nonsense. That's BS. I don't care what business you're in. You have to introduce yourself to new people at some point. The only way you're going to do it is either go meet them or pick up the phone.” — Kevin Downey

00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:37 - 02:38 About Kevin

02:28 - 07:53 Marketing Essentials Moment: AI and Brand Visibility

07:54 - 09:15 Kevin, Welcome to the show!

09:16 - 12:23 Dividing Sales and Business Development Roles

12:24 - 17:23 Metrics and Tools for Tracking Sales

17:24 - 22:07 Getting Past Gatekeepers

22:08 - 26:05 Different Sales Person Profiles

26:06 - 29:45 Networking and Relationship Building

29:46 - 31:45 Sales Process and Lead Qualification

31:46 - 32:22 Poderific, baby! Whether you’re looking for a podcast studio to rent or need help with the entire production and distribution of your podcast, we gotcha covered.

32:23 - 35:08 Negotiation Tactics in Sales

35:09 - 39:18 Prequalification and Online Lead Forms

39:19 - 41:47 Interview Questions for Sales Candidates

41:48 - 43:21 Compensation Models for Sales Reps

43:22 - 47:57 Advice on Sales Hiring

47:58 - 50:00 Training and Onboarding Salespeople

50:01 - 50:24 Reach out to Kevin - http://www.kevinmdowney.com/

50:25 - 50:47 Thank you so much, Kevin! Share this podcast, give us a review, and enjoy your marketing journey!

50:48 - 51:34 Join the Marketing Expedition Community today!

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