The Claude Update That Just Changed Marketing Forever

February 10
19 mins

Episode Description

Get the guide for $100k AI jobs no one's talking about: https://clickhubspot.com/wkr

Ep. 399

We are now transitioning from vibe coding to vibe working?

Kieran dives into the historic evolution of AI from a tool you chat with to a team you manage, and why this changes the future of work. Learn more on the rise of agentic AI teams that autonomously handle projects, how Claude and similar models are embedding themselves directly into essential tools like Excel and PowerPoint, and why mastering outcome-based thinking (rather than task-based delegation) will separate those who thrive in the "vibe working" era from those left behind.

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 


‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

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