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Ep. 422

How can you differentiate valuable content from generic AI-generated slop?

Kipp dives into how to create non-commodity content that AI and your competitors can't replicate, giving you an edge in the new search-driven world. Learn more on the crucial differences between commodity and non-commodity content, the six key checkpoints every marketer should hit (like proprietary evidence, expert takes, and a real point of view), and how to use a free grader tool to level up your blog, landing pages, and newsletters for better rankings and more traffic.

Mentions

• Barry Schwartz https://x.com/rustybrick

• Danny Sullivan https://www.linkedin.com/in/dannysullivan

• Dharmesh Shah https://www.linkedin.com/in/dharmesh

• Brian Halligan https://www.linkedin.com/in/brianhalligan

• Claude https://claude.ai/

• Perplexity https://www.perplexity.ai/

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Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.