Influencer-Led Growth Stack (10 prompts): https://clickhubspot.com/gfdr

Ep. 443

What’s the clever, better alternative to pouring more money into Google or Meta ads?

Kipp dives into a step-by-step playbook for launching your first influencer campaign that any marketer can use to break away from rising ad costs and stale channels. Learn more on how to find the right influencers for your brand, calculate smart budgets and ROI for partnerships, and use a proven scorecard to evaluate creators for long-term success.

Mentions

• Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

• Unilever https://www.unilever.com/

• Founders Podcast https://www.founderspodcast.com/

• Claude https://claude.ai/

• Perplexity https://www.perplexity.ai/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.