Free: build a Claude-powered content engine https://clickhubspot.com/mslb

Ep 446

What does it actually take to 5x your solo marketing business in a year using AI?

Kipp, Kieran, and guest Barbara Jovanovic (Founder of Startup Cookie) dive into how top solo marketers are scaling agencies with agentic AI systems, and why most automated LinkedIn content totally misses the mark. Learn more on how agentic systems drive efficiency and scale for one-person teams, the difference between building a real content workflow versus relying on prompts, and why authentic insights—not just automation—are the secret to standout founder-led growth on LinkedIn and X.

Mentions

• Loop: Outlearn. Outmarket. Outgrow https://www.hubspot.com/loop-marketing-book

• Barbara Jovanovic https://www.linkedin.com/in/barbara-startup-cookie

• StartupCookie https://startupcookie.com/

• Claude https://claude.ai/

• ChatGPT https://claude.ai/

• ChatGPT Codex https://chatgpt.com/codex/

• Granola https://www.granola.ai/

• Buffer https://buffer.com/

• Wispr Flow https://wisprflow.ai/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.