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Episode Description
Workflow for building skills with Claude Code & Codex: https://clickhubspot.com/kcta
Ep. 431
Should you just use Claude Code and Codex for your main workflows?
Kipp, Kieran, and guest Peter Yang (led products and teams at Roblox, Reddit, Amazon (Twitch), and Meta) dive into how marketers can transform their productivity with AI-driven systems, building reusable automations, and evaluating AI output for real impact. Learn more on identifying and documenting your workflows, building and refining AI “skills,” and harnessing powerful evaluation methods (evals) to ensure your automations actually deliver results.
Mentions
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Peter Yang https://www.youtube.com/@peteryangyt
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Claude Code https://claude.com/product/claude-code
Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt
Resource
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[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip
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Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.