Episode Description
Rachel takes on email marketing this week — and she's not shy about it: she's not a fan of receiving it, even though she knows exactly how to run a campaign. She draws a hard line between scraping or buying email lists (don't) and the real, opted-in exchange that makes email marketing worth doing in the first place. From there, she makes her case for SMS and WhatsApp messaging as the channels marketers are sleeping on — pointing to open rates north of 90% and the discipline that comes from having to write short and sharp. Plus: a listener poll heading to the WhatsApp community, and why you should really just text her instead of leaving a voicemail.
Join the WhatsApp community and weigh in on this week's poll: are you actually a fan of receiving email marketing?
And... hang in there.
Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license.
Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100488
Artist: http://incompetech.com/