Episode Description
Rachel takes on the classic "you're in marketing, do something" ask this week, the one where a loved one keeps her in their back pocket as a threat to whip out on customer service reps. Cue her husband, who goes in hot on every call and, when all else fails, drops the "my wife works in social media" card (spoiler: it doesn't work, and it never has). Rachel breaks down why the tag-a-brand-and-watch-them-scramble era is basically over now that social is fragmented across a dozen platforms, and makes the case for remembering the human on the other end of that handle, a marketing person with zero power over billing, refunds, or policy.
Plus: a toast to every marketer who's been used as a leverage tactic by someone who still can't explain what you actually do for a living.
Join the WhatsApp community and share your own back-pocket-threat story — you know you have one.
And... hang in there.
Bad Ideas Distressed by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license.
Source: Incompetechincompetech Music
Artist: Incompetechincompetech by Kevin MacLeod
00:00 Marketing Threat Intro
00:36 Husband Goes Full Karen
01:28 Social Media Leverage Myth
02:14 Why Brands Ignore Tags
03:43 Remember the Human
04:53 They Don't Get Marketing
05:48 Cheers to Back Pocket Marketers
06:19 Weekly Sendoff