AI Powering the Future of Sports Experience

In this clip, Hugo Hamad, now Head of AI/Gen AI Factory at AXA France and former Director of AI at Decathlon, shares how AI is transforming the sports ecosystem.

At its core, the mission is simple: enable everyone to engage in sports on their own terms 🏃

AI plays a key role in making that happen

👉 Personalizing customer experiences through smarter recommendations

👉 Powering CRM and e-commerce with data-driven insights

👉 Optimizing supply chains with better demand forecasting and distribution

With a strong digital backbone, AI is helping create seamless, tailored experiences for both customers and teams, bringing the joy of sports closer to everyone

🚀Listen to the full podcast now- https://premade.outgrow.us/interview-with-Hugo-Hamad

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