Why DAU Is the Ultimate Partnership Metric

In this clip, Harish Sarma, VP, Business Development & Partnerships at Yahoo, explains why Daily Active Users (DAU) is his North Star metric 📈

While partnerships involve countless initiatives and inputs, DAU reveals their real impact. It shows how all those efforts come together to drive meaningful engagement on the platform.

The lesson? Focus on outcomes, not just activities. The best metrics help you understand whether your work is truly creating value for users.

🚀 Listen to the full podcast now- https://premade.outgrow.us/interview-with-Harish-Sarma

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