In this episode of the Market It with ATMA Podcast, Bryan Acosta sits down with Bernard Goor, a seasoned B2B SaaS executive with more than 25 years of experience across sales, marketing, customer success, and go-to-market leadership.

Together, they dive into one of the biggest challenges businesses face today: fragmentation between teams. From sales and marketing to onboarding and customer success, Bernard explains why misalignment creates inconsistent growth, weak customer experiences, and broken pipeline conversion.

Through his Holistic Selling framework, Bernard shares how companies can create a stronger “True North” focused on delivering extraordinary customer outcomes across the entire customer journey.

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🔑 Key Topics Covered

• Why sales slowdowns are rarely just a sales problem 
• The connection between sales, marketing, and customer success 
• How fragmented teams hurt business growth 
• Building a customer-focused “True North” 
• The importance of operational and strategic alignment 
• Creating consistency through playbooks and processes 
• How newsletters, podcasts, and short-form content build trust 
• Practical ways to improve pipeline conversion and execution 
• Why relationship-building still matters in modern B2B business 

Bernard also shares valuable insights on leadership, value creation, and how businesses can scale more effectively by aligning teams around the customer experience.

If you’re a founder, business owner, SaaS leader, or marketer looking to improve growth, communication, and customer success, this episode is packed with actionable insights.

Guest Information:
https://holisticselling.com/
LinkedIn: https://www.linkedin.com/in/bernardgoor/

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