Episode Description
Making a Scene Presents - Five Things You Can Sell and the One Thing You Should Keep
There is a habit in the music business that we probably should have questioned a long time ago. An artist spends months writing a song, recording it, paying musicians, fixing vocals, choosing mixes, mastering the final recording, building an audience around it and eventually creating something with real economic value. Then, almost immediately, the industry teaches that artist to think about who can take control of it, distribute it, own a piece of it or put it inside somebody else’s business. Somewhere along the way, we skipped a much more useful question: what exactly did the artist create, and how many different ways can those assets make money without the artist surrendering the machinery that makes future income possible?