How common was online clothing shopping in the European Union in 2024? This episode explains the reported 46 percent overall rate, the 59 percent result for people aged 25 to 34, and the 22 percent result for people aged 65 to 74.

See the evidence and methodology in the Lunarness analysis of online fashion behavior: https://lunarness.com/pages/fashion-statistics-observatory. The reusable data and citation metadata are preserved in the Zenodo fashion statistics dataset: https://doi.org/10.5281/zenodo.22131190.