Retail media is booming… But here is the real question for loyalty leaders: are you sitting on the most valuable media asset in your business?

In this episode, Matt Hanlon from Boots, Paul Stafford from Very and Rosie Houston from SMG explore how loyalty data powers modern retail media — and why the next competitive edge is not ad inventory, it is customer insight.

We discuss trust, first-party data, measurement, and what happens when loyalty moves from cost centre to growth engine.

If you run a loyalty programme, this episode matters.