Episode Description
Most Charleston businesses are invisible to AI. When someone asks ChatGPT, Claude, Gemini, or Perplexity for a recommendation, the majority of local companies never appear. Therese Grittner, founder of the ARO Index (https://aroindex.com/), built a live public research platform that measures exactly which businesses those models actually choose and puts small operators on the same board as the big brands.
Through TaG Makes she turns that data into action, rebuilding websites so AI can find and recommend them. A former equine-assisted learning entrepreneur and working parent based on Johns Island, Therese shares what the research reveals, why traditional SEO isn’t enough anymore, and how Lowcountry founders can stop being left out of the next wave of customer discovery.
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