From $4,000 annual sponsorships to multi-faceted brand partnerships—Anton Krupicka and La Sportiva's Kelsey Quinn reveal how ultra running's explosive growth transformed athlete sponsorship from performance-only deals to authentic storytelling collaborations.

Anton Krupicka is a 30-year veteran of running with podiums at major ultramarathons around the world. For the past 15 years he has combined his passion for running with climbing, adventure cycling and ski touring. He lives in Boulder, CO.

Kelsey is the Sports Marketing Manager at La Sportiva, where she works closely with athletes and partners to shape how the brand shows up in the community. She's passionate about the outdoors and building authentic connections between athletes, brands, and the people who love the sport.

Jon chats with Anton and Kelsey about:

• How ultra running has evolved over the past 10-15 years

• Maintaining sport integrity while enabling commercialization

• Bringing project ideas and engagement to brands

• Advice for athletes seeking sponsorships

  
  

Stay connected:

Follow Anton:

https://www.instagram.com/antonkrupicka/

Follow Kelsey:

https://www.instagram.com/_kelsquinn/

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