Jeremy and Adriana Nelson did not set out to build a company. Jeremy was a mechanical engineer tinkering in his garage with rollerblade wheels. Adriana was a professional runner from Romania training twice a day at altitude in Boulder. When Jeremy could not find his prototype, he knew it was good because Adriana had stolen it. And that was the beginning of Roll Recovery.

Thirteen years later they have a product in Fleet Feet, Boulder Running Company, and running stores around the world. They have never taken outside investment. They barely advertise. And they built the whole thing one relationship at a time.

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Halo: Racing is easy. Getting there is not. Halo is a hospitality platform built by runners that turns race weekend lodging into a branded clubhouse where your athletes and community actually stay together. Whether you are a brand, an event organizer, or just heading to a race yourself, visit poweredbyhalo.com or reach out and tell them you heard about it on Long Run Labs.

Tech in Running Live Panel: If you are heading to Chamonix for UTMB week, come find me. I am hosting a live panel on Wednesday of race week covering data, AI, wearables, and where the human still beats the algorithm, brought to you by TrainingPeaks. Email jon@forthelong.run and I will send you everything you need to know.

Popfly: If you're a brand trying to reach outdoor, travel, and adventure audiences, Popfly is where to do it. It connects you with the largest communities of adventure creators and handles the entire process from start to finish. Creators click here: https://popf.ly/longrunlabscreators. Brands click here: https://popf.ly/longrunlabsbrands