In this inspiring episode of Logistics with Purpose®, presented by Vector Global Logistics in partnership with Supply Chain Now, hosts Enrique Alvarez and guest co-host Paul Courtney, President of Courtney Agencies, sit down with Rob Safrata—entrepreneur, CEO, and leader behind several purpose-driven companies including Novex Couriers and Fuse Power.

Rob shares his journey from a young entrepreneur to a changemaker committed to building businesses that serve people, planet, and profit. Together, we explore how sustainability can be integrated into every layer of operations, why B Corp certification is such a powerful benchmark for ethical business, and how leadership rooted in purpose can spark meaningful transformation across logistics, delivery services, and beyond.

You’ll hear insights on:

• How purpose-driven leadership fuels long-term success
• The benefits—and challenges—of building sustainable companies
• The role of B Corp certification in validating ethical practices
• How technology is shaping the future of sustainability
• Practical advice for leaders who want to drive positive change

If you’re passionate about sustainability, ethical business, or the future of logistics, this episode will leave you inspired and empowered to make an impact in your own sphere.

Additional Links & Resources:

• Connect with Rob: https://www.linkedin.com/in/robertsafrata/
• Connect with Paul: https://www.linkedin.com/in/paul-courtney-81a20319/?originalSubdomain=ca
• Learn more about Fuse Power: fusepower.com
• Learn more about Courtney Agencies: www.courtney.ca
• Book: https://www.amazon.com.mx/War-Art-Through-Creative-Battles/dp/1936891026
• Impact Assesment B Corp Link: https://embedded-bia.bcorporation.net/
• Learn more about Logistics with Purpose®: https://supplychainnow.com/program/logistics-with-purpose
• Learn more about Vector Global Logistics: https://vectorgl.com/
• Subscribe to Logistics with Purpose: https://logistics-with-purpose.captivate.fm/listen

This episode was hosted by Enrique Alvarez and Paul Courtney. For additional information, please visit our dedicated episode page at: https://supplychainnow.com/how-purpose-driven-leadership-transform-logistics-sustainability-lwp143